According to Print in the Mix, a study examining consumers impressions of advertisements in different media finds that ads appearing in traditional media are "much more likely" to have made a positive impression with consumers. TV, radio, newspapers, magazines, billboards, in-store, and cinema generate word-of-mouth recommendations, assuming people like the ads.


About the survey:  Nationally representative sample of 1,500 U.S. adults, ages 16+.
Data collected via 45-minute online interviews conducted April and May 2008.

Sources:  Press release, New Yankelovich Study Reveals Traditional Media Are More Effective Than Digital Media,
June 24, 2008, and New York Times, "Traditional Media Not Dead Yet for Marketing, Study Says", June 18, 2008.