8-page, black and white newsletter was initially developed as a direct mailer and mailed to Anahata Center for Yoga and Wellness' existing client base, local family physicians, massage therapists, chiropractors, spas and herbal stores to announce the opening of the new yoga center. Due to its overwhelming success, the newsletter is sent quarterly and includes a description of the center, instructors' articles, class schedules, teacher's bios, policies, and a registration form.